Stephen Cooke
856-870-7375 | stephen.r.cooke@gmail.com
Design leader with 15+ years of experience specializing in design and communication systems for in-house teams
Proven expertise in creating and evolving large-scale environmental and visual design systems for global workplaces and retail environments. Skilled in aligning cross-functional teams and translating complex user journeys into intuitive, human-centered solutions.
Core competencies
Environmental & Retail Communication | Design Systems Thinking | Brand & Visual Identity | UX/UI Design | Typography | Creative & Art Direction | Stakeholder Engagement | Cross-Functional Collaboration | Project & Team Leadership Prototyping & Visualization | 3D Modeling | Print Production & Fabrication
Software & tools
Adobe Creative Cloud (Illustrator, InDesign, Photoshop) | SketchUp | AutoCAD | Revit | KeyShot | Figma | Miro | Wrike | Canva | AI tools (Google Imagen and Veo, Runway, KLING)
Work experience
TerraCycle | Trenton, NJ
Senior Design Manager (April 2025 – present)
Senior Graphic Design Manager (June 2021 – April 2025)
Lead a global team of six designers across environmental design, digital marketing, and UX/UI for TerraCycle and its reuse platform, Loop.
Led creative strategy and system design for Loop’s in-store retail experience, ensuring intuitive navigation, clear instructional signage, and a seamless customer journey across multiple retail formats and international markets.
Partnered with product, sales, and operations teams to develop signage and fixture toolkits used by retail partners like Kroger, Walmart, Carrefour, and Tesco, balancing sustainability, usability, and brand cohesion.
Directed branded collection box and recycling station designs at point-of-sale across retail environments, enhancing public understanding through effective visual cues and instructional graphics.
Drove successful creative execution for the National Park Service Recycling Station, generating $150K in revenue and enhancing TerraCycle’s public land partnerships.
Led creative strategy for Zero Waste Box product line, supporting ~$20M in annual revenue (24% of company total).
Directed branded collection box designs for retail partners, contributing over $600K in incremental revenue and expanding TerraCycle’s retail footprint.
IKEA | Conshohocken, PA
Art Director (September 2015 – September 2020)
Directed a team of three designers in developing branding, sustainability campaigns, product/ service marketing, and customer wayfinding.
Oversaw the implementation, maintenance, and continuous evolution of IKEA's in-store wayfinding and communication systems, partnering with 50+ store teams to adapt the global framework to local needs.
Provided national-level guidance on graphic standards and spatial communication across showroom, self-serve warehouse, and checkout touchpoints.
Spearheaded a cost-benefit analysis for IKEA’s global typography transition, leading to a phased signage update strategy projected to save $90M+ globally.
Developed and launched in-store communication system for the IKEA credit card, driving an average of 5,000 new accounts per month and $13.8M in additional monthly sales.
Implemented a digital shopping tool that reduced the need for paper lists and pencils; estimated to save ~$810K annually in materials and printing costs, elevating sustainability efforts and customer experience.
Redesigned digital display strategy, projected to save each store ~$18K annually while improving customer engagement.
Led development of sustainability communication strategy, increasing positive brand impressions from 44% (2015) to 51% (2019).
IKEA | Philadelphia, PA
Junior Designer → Visual Merchandiser → Senior Designer (October 2007 – September 2015 )Planned and implemented large-format store signage, showroom labeling, category identifiers, and directional graphics supporting thousands of daily customer journeys.
Collaborated with store planning and interior design teams to integrate messaging and orientation signage into physical environments.
Redesigned the local implementation of customer wayfinding system, resulting in a 3% increase in navigation satisfaction scores and improvements in dwell time and product discovery.
Education
University of the Arts | Philadelphia, PA
B. S. Industrial Design (Graduated with Honors, 3.7 GPA)
First place, Philadelphia Museum of Art Collab Design Competition (2004)
Chair, IDSA Student Chapter
Interaction Design Foundation
UX Design (October 2020 – May 2021)
Earned certificates in:
User Experience Design (UX)
Design Thinking
Human-Computer Interaction
Web Design for Usability
Interaction Design for Usability
Community Involvement
Co-Founder, Pitman Grove Community Garden (2016–Present) | Supporting local sustainability and food justice efforts
Corporate Volunteer, Junior Achievement (2016–2019) | Teaching business acumen and design thinking to students